Conversational AI to get richer, deeper responses

Conversational AI lets us get to the ‘why’ behind answers; something traditional quant survey’s lack.

Our tool removes the potential of lacklustre and lazy open ended responses in surveys - ensuring respondents are giving considered, thoughtful and relevant responses to the questions we ask.

What it is...

Embedding qual tools into quant: Smarter AI probing to uncover deeper responses in quant surveys.

Our AI acts like a skilled moderator, instantly engaging respondents with intelligent follow-up questions based on their answers.

It deepens responses in real time, delivering richer, more thoughtful insights, ‘allowing more actionable recommendations. Smart Probe transforms every open-ended question into a dynamic conversation, so you can unlock the full story behind every response.